Sustainability driven demand for beverage cans is a welcome development! The question is can the industry deliver on the opportunity?
Will the supply chain be able to meet this surge in demand? Aluminum? Tooling? Equipment/ Machinery? Inks and Coatings? The Capital to build new beverage Can manufacturing capacity?
We can spot inherent bottlenecks in the supply chain and the complications in aligning new supply to meet demand on a timely basis.
Beverage can makers in the US and many parts of the world more recently are sold out and seeking to improve their long-pressured margins. Adding new capacity too soon could compromise the industry’s initiative to improve profitability while at the same time choking off new demand.
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