Combining Integrity with Expertise to Deliver Independent Insight
on the Packaging Industry
Timothy P. Burns has 30
years of experience in the packaging industry.
This experience encompasses academic, industry,
investment research/banking, and consulting.
He began his career at the Rochester Institute
of Technology where he received a B.S. Degree
in Packaging Science in 1980. For the next
7 years Tim worked in the industry as a design
and sales engineer with emphasis on rigid
consumer packaging and the more industrial,
protective packaging. In 1987, he moved on
to Wall Street where he worked as an equity
research analyst for nearly 10 years.
Finally, in 1996 he formed Cranial
Capital, Inc. as a vehicle for doing research and
consulting on a more flexible and independent basis.
Tim's experience offers three levels of value
First, he has been a student of Packaging for 30
years. Most analysts and consultants are rotated in
and out of Packaging every 3 to 5 years but Tim's
three decades of experience have garnered an unparalleled
understanding of the evolution of materials, processing
technology, and innovation strategies that impact
the value creation process for business executives
Second, he has diverse experience within the packaging
industry—Packaging in College, Packaging while working
in Industry and Packaging as an Analyst/Consultant
for his own and other financial service firms. Studied
it. Worked it. Analyzed it.
Third, he has worked at or managed companies with
revenues ranging from $1 million to $500 million to
$10+ billion. This may seem trivial, but the experience
of working at such a diverse range of business sizes
provides an understanding of cultural, resource and
While employed by investment banks or consulting
firms, many research analysts have historically been
constrained in terms of the
number of companies they
can cover, the sectors of packaging that they focus
on, the clients they can market to and in some cases
what they can say. Cranial Capital, Inc. respects
the privacy issues of its clients, however we strive
for independence in our research and analysis and
are therefore not limited in our pursuits. If we have
a conflict we will manage it with our clients and
if necessary make the proper disclosure in our reports.