Cranial Capital, Inc.
Timothy P. Burns
5753 SOM Center Road
Solon, OH 44139-2330
440.498.9198 fax


Combining Integrity with Expertise to Deliver Independent Insight on the Packaging Industry



Personal Profile

Timothy P. Burns has 30 years of experience in the packaging industry. This experience encompasses academic, industry, investment research/banking, and consulting. He began his career at the Rochester Institute of Technology where he received a B.S. Degree in Packaging Science in 1980. For the next 7 years Tim worked in the industry as a design and sales engineer with emphasis on rigid consumer packaging and the more industrial, protective packaging. In 1987, he moved on to Wall Street where he worked as an equity research analyst for nearly 10 years.

Finally, in 1996 he formed Cranial Capital, Inc. as a vehicle for doing research and consulting on a more flexible and independent basis.

Tim's experience offers three levels of value to clients.

First, he has been a student of Packaging for 30 years. Most analysts and consultants are rotated in and out of Packaging every 3 to 5 years but Tim's three decades of experience have garnered an unparalleled understanding of the evolution of materials, processing technology, and innovation strategies that impact the value creation process for business executives and investors.

Second, he has diverse experience within the packaging industry—Packaging in College, Packaging while working in Industry and Packaging as an Analyst/Consultant for his own and other financial service firms. Studied it. Worked it. Analyzed it.

Third, he has worked at or managed companies with revenues ranging from $1 million to $500 million to $10+ billion. This may seem trivial, but the experience of working at such a diverse range of business sizes provides an understanding of cultural, resource and political issues.

While employed by investment banks or consulting firms, many research analysts have historically been constrained in terms of the number of companies they can cover, the sectors of packaging that they focus on, the clients they can market to and in some cases what they can say. Cranial Capital, Inc. respects the privacy issues of its clients, however we strive for independence in our research and analysis and are therefore not limited in our pursuits. If we have a conflict we will manage it with our clients and if necessary make the proper disclosure in our reports.